Consider your audience
The most important thing that you need to take note of is that you should always consider your audience, always think that it should matter, that you should be able always to know what things are about, that your audience is your top priority. If you want a successful event, consider making your audience love your conference, it is your duty to them to do just that.
Check your mail list
Another thing that would be great to consider would be your mail list, this would help you to promote your event and in turn, promote as well the items that you will be selling so you can help them in making purchasing decisions so much easier. This would be an excellent way to ensure that on your part, you will also be generating some good money to go in with your money making conference.
Do not panic
If it is only two weeks until your even, and you have just sold around 10 tickets, do not worry because most of the sales will probably come in the right around these last two weeks as people are getting ready for the event only when it is near it already so do not worry and just keep promoting your event on your platforms.