Do you know how to read the signals of change? In my recent interview with Dr. Indu Sabaiya, she could have said that the most significant driving force in healthcare innovation today is a result of consumers becoming more interested in their own health, the explosion of sensors and devices, or even technological possibilities – but, she did not. Instead, she went to the to the core of the matter and said that the single most important driving force is that the current healthcare system is not sustainable and that, “healthcare for the most part is still a source of frustration and heavy financial burden for the average person, and that force is causing healthcare stakeholders to innovate, change and improve.” That’s a true innovator talking – opting out of the buzz. I had the great privilege of interviewing the highly respected innovators and founders of Health2.0 this week,Matthew Holt and Dr. Sabaiya, who have taken their business from an idea to the global arena. If you are wondering if this is your time to innovate, take a few minutes to listen to their deep experience on how to listen for signals of change.
While there are some CEO’s who have been successful at reinventing and innovating, like Aetna’s Mark Bertolini, Holt admits that it is not easy to spot the signals of change. This is true especially for larger companies because once they identify a market tipping point, making the jump from a declining business model to one that is on the incline is difficult. He pointed to the importance of looking for signal events like companies coming to the market with different offerings, legislative mandates like ACO’s, companies buying products in different ways. Holt added that the most difficult element of growth is discerning if the market is moving beyond those early adopters into a real tipping point, then ask, “How is it different this time?” For the full interview click here!